The Customer is Never Right

3 minute read Well that certainly got your attention! The reality is quite different than the headline. It has been argued for years that “the customer is always right” but we all know better. If you are caught up in believing the mantra that your customer is always...

Technicians Get Certified – What About Your Marketers?

Everyone in the restoration and carpet cleaning industry send their technicians to an IICRC class to get them trained and certified because they want those employees to be at the top of their game. Until recently, there was no way to get your sales and marketing team...

I Got Kicked Off The Job

3 minute read Most contractors at one time or another have a miserable customer that completely abuses you, your staff, and disrespects your work.  Many times, we get this gut feeling early on in the process, (and even before we start the job). It’s an “intuition” or...

Familiarity Is Critical In Selling: Social Media Can Help

In the selling world, salespeople need, and should seek familiarity with prospects, clients, and customers.  Research has shown that customers forget the technician’s name within a week (after they visited the home). The client also forgot the contractor’s name after...

I Hate Whiteboards In My Office

Can you imagine your salesperson saying that? Sadly, many sales and marketing people have expressed that very sentiment – and their reason?  Read on to learn their worries. Whiteboards in the office can be used for “info on the fly,” or even more informative status...

Common Household Odor Problems and Solutions

Foul and offensive odors in your home can be brief and temporary, or they may be long-term and nagging problems. Bad odors can happen from many different situations in your home. Think of pets. We love our pets, but they can have accidents on carpets and furniture...

Selling Restoration With Technology

3 minute read We’ve been in the age of technology for many years, but as the industry steers through the “pandemic,” the demand for a strong and robust digital presence is greater than ever. You either embrace it – or become irrelevant. Restoration contractors...

Cigarette Odor Removal In Your Home

3 minute read New occupants of a home where the previous residents smoked cigarettes inside the home do have several options to rid the home of the smell. It will take some work, but you can remove that foul, stale odor, and residue from the home.  Even apartment...

Reasons Not To Hire A Call Answering Service

Unless you are a company with too much work, (wouldn’t that be nice), disappointment is on the horizon if you hire an answering service for the wrong reasons. Your expectations, and what will really happen is likely to cause you frustration at best and anger is real...

Improve My Restoration Company Performance

3 minute read There are many ways to “improve your restoration company performance” but I only want to talk about a couple key points that are often forgotten or at least put on the back burner. One is buying new equipment at the right price, and the second point is...