Owners Should Also Be Salespeople

A very well-known saying is “lead by example.” Too often we hear of owners and managers that set rigid demands and expectations of their sales and marketing staff, but then FAIL to provide them with coaching and training, and even worse – the owner doesn’t set an...

Is Your Business Vulnerable To Cyber Threats?

The global cyber threat continues to evolve at a rapid pace, with a rising number of data breaches each year. Medical services, retailers and public entities experienced the most breaches, with malicious criminals responsible for most incidents. The 3 Top Concerns:...

IS YOUR BUSINESS REALLY DIFFERENT?

In our exceptionally crowded marketplace, one essential element is the need for differentiation. It is vital to your company’s success and critical for business survival. Unfortunately, many are so arrogant they’d rather believe their business is so “one-of-a-kind”...

Restoration, Crystalline Silica, and the New OSHA Rules

Crystalline silica is found in many common materials, including soil, granite, sand, and even drywall. When these materials are cut, blasted, tunneled through, or drilled through, small particles of silica dust become airborne – and can easily be breathed into your...

The Customer is Never Right

3 minute read Well that certainly got your attention! The reality is quite different than the headline. It has been argued for years that “the customer is always right” but we all know better. If you are caught up in believing the mantra that your customer is always...

Technicians Get Certified – What About Your Marketers?

Everyone in the restoration and carpet cleaning industry send their technicians to an IICRC class to get them trained and certified because they want those employees to be at the top of their game. Until recently, there was no way to get your sales and marketing team...

I Got Kicked Off The Job

3 minute read Most contractors at one time or another have a miserable customer that completely abuses you, your staff, and disrespects your work.  Many times, we get this gut feeling early on in the process, (and even before we start the job). It’s an “intuition” or...

Familiarity Is Critical In Selling: Social Media Can Help

In the selling world, salespeople need, and should seek familiarity with prospects, clients, and customers.  Research has shown that customers forget the technician’s name within a week (after they visited the home). The client also forgot the contractor’s name after...

I Hate Whiteboards In My Office

Can you imagine your salesperson saying that? Sadly, many sales and marketing people have expressed that very sentiment – and their reason?  Read on to learn their worries. Whiteboards in the office can be used for “info on the fly,” or even more informative status...

Common Household Odor Problems and Solutions

Foul and offensive odors in your home can be brief and temporary, or they may be long-term and nagging problems. Bad odors can happen from many different situations in your home. Think of pets. We love our pets, but they can have accidents on carpets and furniture...