Don’t Be Shy With Bragging Rights

Don’t Be Shy With Bragging Rights

Do you know what’s worse than bragging? Bragging about something you haven’t actually done. In some circles this is referred to as “lying”. But when it comes to marketing your business, bragging is a good thing, as long as you can back it up. That’s why it’s so...
The Language of Business

The Language of Business

“If you talk to a man in a language he understands, that goes to his head. If you talk to him in his language, that goes to his heart.” – Nelson Mandela Speak the Language No matter where you live you have no doubt observed the increase of foreign speaking...

Attracting and Keeping Customers

It seems as though every time you turn around there’s yet another disaster restoration company popping up. Some of these are big and flashy with national names. So if you’re a small, local contractor, what do you do to keep from losing your current and future...

Respect Your Client’s Home

Have you ever toured a historic home? Perhaps the previous digs of a former president, author, or heroic figure? Those into history enjoy these, imagining life as it was when the house was occupied. The frustrating aspect of these tours can be the dreaded velvet...

Listen to Your Customers

“There is a difference between listening and waiting for your turn to speak”. – Simon Sinek When we’re well versed on a particular subject, or a working professional, we tend to get excited about that topic and want to share our knowledge. After all,...

What Not to Say

What motivates a client to return to you and your company the next time they need a restoration service? We’d like to believe that clients make completely rational and impartial purchasing decisions solely based on expertise, quality of work and service, but it also...