Get More Bang for Your Buck From Giveaways

Giveaways! What are they? Items such as pens, screwdrivers, backscratchers, sticky notes, boxes of mints, luggage tags and koozies, what do they have in common? They’re referred to as “swag” and are some of the most common giveaways at trade shows. They may also be...

Take That Extra Step In Customer Appreciation

Customer appreciation is a big deal! Have you ever had a terrific customer experience? Perhaps the bank waived a fee for you when they didn’t have to. Or a company may not have only taken care of a problem you had, but then followed up to make sure everything was...
Don’t Be Shy With Bragging Rights

Don’t Be Shy With Bragging Rights

Do you know what’s worse than bragging? Bragging about something you haven’t actually done. In some circles this is referred to as “lying”. But when it comes to marketing your business, bragging is a good thing, as long as you can back it up. That’s why it’s so...
The Language of Business

The Language of Business

“If you talk to a man in a language he understands, that goes to his head. If you talk to him in his language, that goes to his heart.” – Nelson Mandela Speak the Language No matter where you live you have no doubt observed the increase of foreign speaking...

Attracting and Keeping Customers

It seems as though every time you turn around there’s yet another disaster restoration company popping up. Some of these are big and flashy with national names. So if you’re a small, local contractor, what do you do to keep from losing your current and future...

Respect Your Client’s Home

Have you ever toured a historic home? Perhaps the previous digs of a former president, author, or heroic figure? Those into history enjoy these, imagining life as it was when the house was occupied. The frustrating aspect of these tours can be the dreaded velvet...