The Customer is Never Right

3 minute read Well that certainly got your attention! The reality is quite different than the headline. It has been argued for years that “the customer is always right” but we all know better. If you are caught up in believing the mantra that your customer is always...

Technicians Get Certified – What About Your Marketers?

Everyone in the restoration and carpet cleaning industry send their technicians to an IICRC class to get them trained and certified because they want those employees to be at the top of their game. Until recently, there was no way to get your sales and marketing team...

I Got Kicked Off The Job

3 minute read Most contractors at one time or another have a miserable customer that completely abuses you, your staff, and disrespects your work.  Many times, we get this gut feeling early on in the process, (and even before we start the job). It’s an “intuition” or...

Familiarity Is Critical In Selling: Social Media Can Help

In the selling world, salespeople need, and should seek familiarity with prospects, clients, and customers.  Research has shown that customers forget the technician’s name within a week (after they visited the home). The client also forgot the contractor’s name after...

I Hate Whiteboards In My Office

Can you imagine your salesperson saying that? Sadly, many sales and marketing people have expressed that very sentiment – and their reason?  Read on to learn their worries. Whiteboards in the office can be used for “info on the fly,” or even more informative status...