“If you talk to a man in a language he understands, that goes to his head. If you talk to him in his language, that goes to his heart.” – Nelson Mandela
Speak the Language
No matter where you live you have no doubt observed the increase of foreign speaking people in your area. In the US, there are over 60 million who speak different languages.
Some contractors hire people that are bilingual to help converse with foreign language customers. But you may have trouble finding someone who is both a linguist and has restoration skill sets. And in the area where you live, there may be multiple foreign language groups.
How Can You Communicate?
One option is to learn the foreign dialect that’s most common in your area. This takes time and effort but can be well worth it. But if you don’t want to go that route, then here are some suggestions:
1-Have your marketing materials translated – everyone is more receptive to information received in their own language.
2-Create a job check-off list – give them an explanatory sheet, translated to their language, that describes what steps you’ll be taking. As the job progresses, you can show them on their copy what you’ll be doing next.
3-We all like to watch – have video marketing and testimonials dubbed in what the majority of customers speak.
4-Use a part-time translator – prearrange with an interpreter who will agree to work for you when needed.
Tackle the Challenge
Working with foreign speaking customers can be a challenge. But if you become known in their community as a contractor who is friendly, helpful and goes out of their way to communicate with them, that can open the door to a lot of future business and good will.