It seems as though every time you turn around there’s yet another disaster restoration company popping up. Some of these are big and flashy with national names. So if you’re a small, local contractor, what do you do to keep from losing your current and future customers to those guys?
Keep in touch with past customers
Make sure you’re sending out a monthly newsletter that contains helpful info so that they look to you to be the expert. Then the next time they or one of their friends or family has a disaster, you’re the company they call. The best customers are your repeat customers, they know the quality work you do.
Conduct free educational programs
Partner with your local chamber of commerce and organizations like the Red Cross to provide important safety information. Set up a booth at local business expos to let the public know who you are and what you do. Start or join an organization that supports your local fire fighters. Volunteer to conduct safety classes at schools. Be sure to have plenty of literature, business cards and small swag items to hand out at all events. Put yourself “out there” and be the qualified expert you have proven to be.
Let everyone know you’re not a fly-by-nighter
Advertise how long you’ve been in business, your credentials, that you’re licensed, insured and bonded. Market yourself as a neighbor who doesn’t cut corners and is here to stay. It does not hurt to let the public know how long you’ve been around.
Remember, even if an adjuster recommends that a policy holder use a certain company, that customer still has the option to choose the restoration company they want. And people prefer to do business with people they know and like. So be a good friend and neighbor and make sure they know you.